At Kerrits, we have been amazed at the results of our Audiohook ads! Programmatic audio advertising is something we had never even considered; we assumed it was too expensive, too complicated to produce, and too difficult to measure. Audiobook has the answer for all three of those roadblocks. They’ve made the pricing competitive with other digital advertising, they can take care of recording and production in a single day, and they provide a complete dashboard of metrics with orders tracked back to directly to listeners of the ad. Best of all, the ROAS has been consistent with our other paid ads on Google, Facebook and Instagram. We look forward to exploring more possibilities with Audiohook in the coming year.
-Sara Florin, Senior Director of Branding & Marketing
The Kerrits Story:
Kerrits is a performance equestrian apparel brand that specializes in functional and comfortable clothing for riding. When Audiohook and Kerrits teamed up, Kerrits voiced their nervousness about digital audio advertising. They had only heard rumors about audio advertising and how it worked. They decided to give it a try and see if it would help their brand.
When using paid advertising online or through social media, brands are unable to thoroughly see their results unlike the information audio advertising produces. Digital audio allows for more exposure, and unique trackability. Kerrits needed to see an increase in sales and website visits. Audiohook was able to breakdown where their listeners are, their fully listened to ads, and unique listeners. This helped boost Kerrits' understanding of their audience.
Audiohook and Kerrits were able to see results immediately and with ease. They had an understanding of how to build a lookalike audience. Kerrits was more than impressed with their outcome by the end of the case study. Audiohook uses streaming platforms such as Spotify, Pandora, TuneIn, SiriusXM, and many more in order to reach more consumers.
Results:
- ROAS coincided with other marketing initiatives.
Learn how Audiohook can help your brand today!